All coursesFoundation
Digital Marketing 101
From zero to executable: funnel mindset, multi-channel content, measurement — for beginners and SME owners.
8–12 sessions · ~1.5–2 monthsBeginner → Intermediate
Ask about this course
Who is it for?
Career switchers, shop owners, sales moving into marketing, digital interns.
Formats: live online / offline Hanoi / in-house. Contact for cohort pricing.
Why this course
- Practical customer journey & funnel (not theory-only)
- Multi-platform content: Facebook, TikTok, Website
- Entry-level Meta/TikTok ads for small budgets
- SME KPIs: leads, cost, conversion reporting
- Real cases from MyB agency industries
Curriculum modules
01.Digital mindset & customer journey
2 sessionsB2C/B2B journeys, awareness → conversion funnel, common SME mistakes.
02.Multi-channel content marketing
3 sessionsPillars, hooks, calendars, channel roles, CTA-driven practice.
03.Ads & measurement basics
3 sessionsEntry campaigns, pixel/events, CPM–CPC–CPA, weekly optimization checklist.
04.SME cases & portfolio handoff
2 sessionsIndustry cases, mini funnel build, 30-day plan presentation.
You will be able to
- Write a one-page marketing plan for an SME/shop
- Produce content systematically
- Set up and read basic ad campaigns
- Clear career / execution path after the course
Ready for systematic digital growth?
Book a 1:1 consult—training, team setup, or Agency services matched to your stage.
Contact us